Wednesday, 22 August 2012

Social Edge Africa Set To Launch Social Media Clubs In Kenya.

The tremendous growth of social media in business and communication in Kenya has necessitated the formation of social media clubs dubbed (SocialPro clubs) in universities across the country.This idea was conceptualized by  Social Edge Africa; a social media consultancy company that offers a 360 degrees approach to social media seeks to revolutionize how brands engage and interact with their communities on social media. These clubs will bring together different social media enthusiasts, speakers,lecturers, bloggers, industry experts, digital agencies and organizations who have immensely contributed to the growth of social Media in Kenya. SocialPro clubs will also create a platform that will enhance product and consumer engagement through creativity and innovation.
This programme is endorsed by the ministry of information and technology and Dr. Bitange Ndemo; the PS  Ministry of Information and Communication will be the chief guest at the launch of the social media clubs on the 25th of September at the University of Nairobi, School of Business. (Names of other key note speakers shall be posted soon)
To start with, we shall not be forming social media clubs in campuses but we shall work with already existing marketing& PR clubs jointly during the pilot phase. After the pilot phase we shall roll out this programme across all universities in the country in partnership with university administration, students and the government with the support of corporate sponsors who believe in the potential and future impact of social media on their businesses.

The pilot phase will take place in 4 universities in October around Nairobi namely
1. University of Nairobi
2. Strathmore University
3. USIU Kenya
4. Multimedia University

Through the SocialPro clubs students, invited guests and lecturers will;
1. Discover the best and newest ways to market with Facebook, Twitter, LinkedIn, blogging, video marketing and social bookmarking sites.
2. Learn how successful social media campaigns were executed and how to achieve similar results.
3. Learn how to creatively engage and grow a loyal following on social media.
4. Create awareness of the realities, opportunities and requirements for the various disciplines of social media.
5. Learn how to integrate social media activities with other marketing efforts.
6. Promote innovation, enhance collaboration between universities, tap creativity and inspire development.
7. Certificates of participation will also be offered to the participants.
8. Learn about personal branding on social media, social media etiquette and how to engage professionally on social media.                                                                         
9. Network with top industry professionals, agencies and firms.
10. Help students understand the opportunities available & careers on social media.
11. The students will also engage, share and interact with brands and learn from their successes, challenges and failures on social media.
12. Lecturers will learn how to integrate various social media platforms into their teaching.
13.Lecturers will learn how to create and share content on social media.
14.Lecturers will also learn how to creatively engage, get feedback and connect with their students on social media.

Through participating in this launch and the roll out of these clubs corporate sponsors stand to benefit in many ways; being part of the social media revolution and that will position your brand as a social brand that connects with Kenyans!
Want to know more about how you can participate? Send me an email to Muthurikinyamu@gmail.com and I will be happy to give you more details. 

Meanwhile start using #BeASocialPro on guys and companies messing, doing things the wrong way hence annoying you, brands that don't respond to your inquiries and those with inactive twitter handles etc. Share social media tips, help other learn how to engage, stop spamming you, tag you on photos and those that post alarming remarks on their tweets. On the contrary give #SocialPro for those doing a good job. Guys who clearly understand social etiquette, personal branding, those who respond in real time and brands that give you amazing customer experience on twitter! Do so for those who share useful links with others and people that share useful information on what's happening!

8 comments:

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  2. Why is Kenyatta University not included in the list.Which criteria was used to select the universities.Kenyatta university is a buzzing ICT hub and has wide presence on social media as compared to other universities as can be deduced from it's face book page, "It's Only in K.U."

    ReplyDelete
    Replies
    1. This is the pilot phase which will take place in the month of October. In November we shall be rolling this programme to all the other universities. I agree that K.U. has a good presence on social media and we shall be setting up there too. Thank you.
      Meanwhile start using #BeASocialPro on guys and companies messing, doing things the wrong way hence annoying you, brands that don't respond to your inquiries and those with inactive twitter handles etc. On the contrary give #SocialPro for those doing a good job. Guys who clearly understand social etiquette, personal branding, those who respond in real time and brands that give you amazing customer experience on twitter! Do so for those who share useful links with others and people that share useful information on what's happening!

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