Wednesday, 7 December 2011

Marketing society of Kenya.

MSK CEO Francis Wachira
MSK started as the advertising society of Kenya in 1977.  It became the Marketing Society of Kenya in 1977. The first chairperson was Nigel Crouch, then the MD of Cadbury Schweppes. MSK’s vision is to be the recognized professional authority setting and maintaining world class standards for Marketing being  the force behind business in Kenya and beyond.The Marketing Society of Kenya (MSK), is a membership organization whose main objectives are to:
  • Develop a deeper knowledge of marketing through training opportunities
  • Provide services to members and registered students
  • Make the principles and practices of marketing widely known and effectively used throughout the industry
  • Offer a platform for self regulation for practicing marketers.
MSK’s membership categories include
CATEGORY                                                                     HONORIFIC                         CURREN T FEES
1.  Corporate member (platinum)                   (CPMSK)                                Registration Fees      Kshs 50,000 (one off)
                                                                                                                                     Annual Subscription         Kshs 25,000
2.  Corporate member (gold)                            (CGMSK)                               Registration Fees           Kshs 30,000 (one off)
                                                                                                                                     Annual Subscription        Kshs 15,000

3.  Full Member                                                       (MMSK)                                Registration Fees             Kshs 8,000 (one off)
                     Annual Subscription         Kshs 5,000

4.  Associate member                                           (AMSK)                                Registration Fees            Kshs 6,000 (one off
                                                                                                                                      Annual Subscription         Kshs 4,000

5.  Student Members                                                                                                Ksh 1,000

Sokoni monthly the official magazine of the marketing society of Kenya is supposed to be published monthly however that isn’t the case. The last issue of the magazine was done in June this year.
The society has mtandariko; which is MSK’s networking brand. The monthly event happens every third Wednesday of the month. Through this medium MSK makes available a forum for marketers to meet in a relaxed manner interact. The event takes different forms of venue, programme, activities layout all to ensure the event doesn’t become boring. The last one was held on the last week of September at the KWS club Nairobi National park.
Apart from the mtandariko MSK has other events such as the MSK jadili, The annual Gala/MSK warrior awards which rewards top marketers and organisation, fun day, small groups forums, retreats, excursions quiz nite and exhibitions.
MSK also offers short marketing courses, one day seminars, and the MSK executive diploma

Francis wachira's book