If you are reading this probably you’re on MKZ—by default Facebook allows you to add
good looking people you may
know so you’ve probably hit the 5K limit
well done. Depending on the friends you have your newsfeed could
be full of baby photos or some scary stuff
or the good. I assume you’ve also been to YouTube in 2013, seen videos
buffer due to your slow connection and your education, life and professional credentials
are well laid out on LinkedIn. Maybe you’ve heard about Pinterest but you still
don’t get the pin –what- you’re-
interested in on boards-- you create thing. Being the social ninja you are
am sure you’ve clicked on a link that redirected you to something called
SlideShare, Tumblr, this blog, wordpress, Flickr, Vimeo and Google always wants
you to +1 pals to your circles on an island called Google + among other places
you’ve ended up on the internet.
You’ve been to a few events
mingled, seen bigwigs live tweet using
#tags—conference brag post the
nice food you ate the vintage
clothes they wore upload
selfies with the beautiful, good looking & at times famous people on Instagram. And by the way if you check into
some place often you can become a mayor on something called Foursquare it’s very popular with people who visit,
pass by or think about nice places. I don’t use it I love the indoors.
And there’s Whatsapp. My friends say it’s addictive, very popular with boys because girls are on it
top of my New Year wish list J
And it’s not going to get any better in 2014 because we’ve become slaves to our gadgets. We walk down the streets heads down, wired
earphones on humming, staring into glowing screens
while the world passes by doing the same. And yet we’re convinced that we are
more connected to each other than ever before.
Thanks to all that some of us must carry chargers almost everywhere to stay plugged in
never to miss out on anything WTH.
In 2013 Samsung introduced some range of devices designed for humans
life’s companion WTF! Mmh does that make owners of older Samsung models
Social media is addictive, a lot more like sex; actually harder to resist than sex; sadly brands on the other end are still behaving like horny teenagers. 2013 was the year Kenya’s social media hit puberty
there’s was lot to try out, see how it works, explore and watch as
it grows mistakes were made,
hearts were broken, expectations weren’t met guys were unhappy but vowed to try
again! Above all people still talk about social networking, everyone wants to
get it right some are surprised
that after all it wasn’t their silver bullet.
In 2013 businesses are still struggling to get your attention the proper way, reach, engage and interact with you in a conversation. Most of them want to achieve that through ads, give aways, offers, promos, great content in context & cool sticky ideas or through a customer service team that keyboard ninjas can harass when there’s nothing else to do.
This was also the year popular platforms explored better ways of unlocking ads on mobile by making them engaging
annoying, more targeted….but how exactly is Facebook’s plan on their video ads
by the way? Would you play one? Isn’t serving ads on Twitter a bit like airing
an ad in the middle of a phone conversation? Seen those YT ads? Those few seconds before
“Skip the Ad” seem like
eternity somehow these
platforms weren’t built to display ads.
If you work in marketing, PR, Comms, as the influencer in residence at that agency or freelance as a social media strategist
whatever those people do
you’ve probably done presentations in 2013 with stats and case
studies on why social media is the biggest shift after the agrarian and
industrial revolution. You’ve also shared great social ideas with your boss;
got a go ahead but the finance guys screwed you on the budget and
the accountant asked for a receipt for the Facebook ads J. Stay focused 2014 will
be your big year.
Thanks to you [the social media guy] your boss now believes in social and understands what it is & how it works. The agencies now have to pitch in with hard figures, tight workable ideas with some + ROI & original concepts because you’ve been to all corners of the internet to tell what they copied or stolen. Your understanding of all put an end to the colourful but confusing reports full of buzzwords and vanity metrics from agencies, you’ve also ensured they do real work and get paid reasonable fees
for that excellent job you now
sit at the table of men when anything digital, social, mobile e.t.c. is on the
The Facebook guy/Intern became a full time social media officer in 2013, some graduate bloggers now work as social media managers in-house, and influential guys on social media are cooling their heels as community managers somewhere
it was indeed a great year.
Finally in 2013 more traditional ad, PR and experiential agencies added social to their offerings just so they don’t miss out on this cake. And some agencies integrated & there were acquisitions too. Are they making money? Yes! 2014 will be more competitive.
The lost---unfriendly—not so social brands have led to the rapid growth of digital and social media agencies in 2013. For that reason social media skills are highly in demand and the talented social media guy is now a respected well paid professional
In August we had SOMA Awards that recognized & awarded the brands, individuals and campaigns that hacked social well in 2012-13….did you learn anything about what sets the winners apart? I don’t know---so you tell me!
Now back to you the brand manager, the business owner, the guy paying for these services.
Did social make any business sense to you in 2013? How much did you directly spend on social media efforts? Are you getting it right? Do you even understand a bit of this thing yet? If no let 2013 be the year you quit counting your Twitter followers weekly, Facebook fans you’ve added after those giveaways, hits on your website and views on your YouTube videos. Leave that to interns to worry about J
Still unhappy? PAUSE- Lets thinks about a social or no--social 2014 together
There are businesses out there making many millions a year in profits that still don’t care about Twitter, blogs or facebook. Are they all wrong? Would you buy from them if they started tweeting? Would their revenues double? Will their unhappy customers return? Will they grow rapidly, outwit the competition? Spend less on marketing & sales?
I don’t have all the answers to these questions but I find myself thinking about them more in between the trending topics, blog posts, viral videos and facebook updates.
However one sure thing is people do business with people and that happens through tight personal relationships, by delivering great customer service, offering excellent products competitively and it works for them. They’re more successful than most of those businesses on social media looking out for latest tech wave to ride on. And yet they’re doing great business. Not tweeting about their awesomeness
doing what really
If you’re still not getting this right you don’t have to be on social media in 2014. It’s not for everyone. It doesn’t work for all of us. Or you could use it to spy on competition, gather some market intelligence, track conversations, monitor your brands
you don’t need that page. Use that social media time to meet that
angry customer who tweets @you daily, call the guy who thinks you’re a con because
he never got the airtime he won on your page send him a gift. How about you stop
asking for email addresses & instead schedule appointments with fans interested
in your service? Stop hiding behind that page & Twitter handle J
As the year ends I’m continually amazed by the number of people and the growth of brands on social media in Kenya. I’m also worried by how we are spending our time
I know collectively we [Kenyans]
are the second most tweeting nation after South Africa yeah
we’re that social. We had our noisy and proud moments on social media, the
social politicians who spent more hours on Twitter campaigns got lesser votes
than their Twitter followers whatever
happened there I can’t blame anyone
Kura ziko kwa ground so
are your customers. In as much as social media places the resources of the
world at our fingertips, some Kenyans on Twitter especially have real trouble
seeing past the ends of their noses to spot the limitless possibilities there’s more to the hating, memes & nudes!
Finally I am happy we’re getting out of “social media puberty”---with tough lessons off course so let’s make 2014 count. Merry Christmas and a happy social 2014.