Why Marketers Rock

The Marketer And The Programmer
A Marketer and a Programmer are sitting next to each other on a long flight from LA to NY. The Programmer leans over to the Marketer and asks if he would like to play a fun game. 

The Marketer just wants to sleep, so he politely declines and rolls over to the window to catch a few winks. The Programmer persists and explains that the game is really easy and a whole lot of fun. He explains "I ask you a question, and if you don't know the answer, you pay me $5. Then you ask me a question, and if I don't know the answer, I'll pay you $5." 

Again, the Marketer politely declines and tries to get to sleep. The Programmer, now somewhat agitated, and confident of his ability, says, "OK, if you don't know the answer you pay me $5, and if I don't know the answer, I'll pay you $50!" 

This catches the Marketer's attention, and he sees no end to this torment unless he plays, so he agrees to the game. 

The Programmer asks the first question. "What's the distance from the earth to the moon?" The Marketer doesn't say a word, but reaches into his wallet, pulls out a five dollar bill and hands it to the Programmer.

Now, it's the Marketer's turn. He asks the Programmer "What goes up a hill with three legs, and comes down on four?" The Programmer looks up at him with a puzzled look. He takes out his laptop and searches all of his references. He taps into the Airphone with his modem and searches the net and the Library of Congress. Frustrated, he sends an e-mail to his co-workers -- all to no avail. 

After about an hour, he wakes the Marketer and hands him $50. The Marketer politely takes the $50 and turns away to try to get back to sleep. The Programmer, more than a little miffed, shakes the Marketer and asks "Well, so what's the answer?" Without a word, the Marketer reaches into his wallet, hands the Programmer $5, then turns away to get back to sleep.