http://www.facebook.com/SocialEdgeAfrica |
Social media marketing in Kenya, in the
past and recent years has allowed corporate Kenya to re-align their
revenue direction from per-dominantly tangible advertising, billboards,
banners, branding, pamphlets and in some cases door-to-door
sensitization. However, they still get their services and products to
the Kenyan and global citizenry alike and further deliver better
services whilst improving on them based on inputs, suggestions and
criticism from the global nationals of social media.
Situational analysis
It’s a recently discovered phenomenon in Africa and more
specifically, Kenya. Social media marketing as a platform is by no means
new to the elite of developed nations. Astute entrepreneurs leading
elite corporates in Kenya are embracing social media marketing
strategies more enthusiastically than ever before through engaging the
full time intellectual services of social media gurus in their marketing
and communication departments.
Social media networking as a publicity tool
Social media networking can make engagement with the public more
simple, powerful and cost-effective, help combat negative publicity and
gauge popular sentiment to help inform public policy. For instance, Bob Collymore, the Safaricom
CEO engages clients through social media by keeping the general public
abreast on futuristic issues such as upgrades of the system for better
service and answering general questions. This would normally not happen
would he be dependent on client walk-ins and on the numerous customer
care service ports across the country.
Shaping trends through social media
Like a personal vehicular mode of transportation in Nairobi city,
social media is no longer a ‘nice-to-have’ but a necessity in corporate
Kenya. Trends indicate that it’s set to become a permanent facet in
information dissemination and the communications niche. Its approach is
strategic, its embrace infectious and its impact is immeasurable therein
building a platform for more open and thought-provoking discussions and
responsive engagement further fostering quality assurance on services
and products by corporate Kenya to its city, regional, national and
global clientèle base!
Entrepreneurial learning
As Kenya is waking up to the potential of social media marketing, so
are they unearthing the areas that are almost indispensable to the
application of social media marketing. It is no longer held as a
chatting space, but there is some serial marketing brewing with a
growing and perhaps a long-term association with the clientele.
This article was first published on www.kuzabiashara.co.ke
In the Kenyan coporate world today things are coming to a sudden shift,this calls for a wake up call to all Kenyan marketers to embrace the new trend to suit up with the rapid moving revolution.
ReplyDeleteIt's that time in the kenyan field when companies are to make a decision on what margin they are on,content marketing is now a thing of the present and companies need to establish their content to their consumers and let them judge them according to their services.