Frida Owinga
CEO & Founder
Passion Profit
Tell us something about your business
or professional background?
PassionProfit equips aspiring and existing entrepreneurs with skills and tools to create ,manage and grow
successful world class organizations.
In what ways do you use social media
personally and for business?
Personally
- to connect with friends and family. Especially friends abroad as I lived there
for 10 years.
Business
wise - to build my brand as a speaker and authority in entrepreneurship by
sharing relevant content and some times general ideas.
What are some of techniques that you apply online and offline to drive
traffic to your page, profile or twitter handle? In what ways have you managed
to grow your audience i.e. friends, Likes and followers?
1.
Driving Traffic - I try to update consistently with relevant content.
-
every time I speak at event or media, I share my FB name and twitter handle.
When did you get into social media (and
marketing)? 2010 How
frequently do you update Facebook and Twitter? At least 2-3 times daily.
What percentage of referral traffic do
you think your site gets from social media sites? Over
70% after an event the numbers grow.
Can you quantify leads from social
media that you converted to sales?
Yes. I can.
What has been your biggest achievement
in Social Media Marketing?
One of the anchors on NTV saw my tweet on
PassionProfit and it landed me an interview on NTV PM Live show.
And what’s your take on social media
give aways?
It all depends on what the give away is and
what is the objective of giving it away.
Are they sustainable?
Depending on the answer to (a) above, they can
be achievable if one starts with the end in mind, what do they want to achieve,
how long will it run, etc.
Would you recommend them to someone? Yes
What are your strengths
and weaknesses/challenges in social media?
Time to be consistent. Sometimes I forget to update.
Sometimes I forget and post things that are
not relevant to entrepreneurship… e.g. politics. So I try to balance and
minimize that.
And would you involve a
social media consultant in managing your presence online?
I would but not at the present time.Is it economically viable
to you? No.
Do you feel
that you are well connected in Social media spheres? Does your social
media account carry influence? How do you measure success on social media and
what metrics or tools do you use to measure the effectiveness of social media? I will pass this one.
How do you manage an online reputation? How do you handle
criticism of a company online? What would you recommend to others?
Just be
authentic, post value and respond within 24 hours to all requests. Avoid
getting antagonistic with people. Social media allows everyone to express
themselves and not everyone will agree with you, that’s ok.
What are some of the lessons you’ve
learnt about social media that you’d like to share with us? Your advice to
Kenyans? Etc All I have said above, I have learnt !
Here's a quote for you from @KenyanMarketer
“We have technology, finally, that for the first time in human history
allows people to really maintain rich connections with much larger
numbers of people.” -Pierre Omidyar, eBay Founder
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